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Advancing Behavioral Health Initiative Phase III: Supplemental Funding for Communications Consultant

Sharing lessons learned and remaining structural barriers to behavioral health

Full Project Name:Advancing Behavioral Health Initiative Phase III: Supplemental Funding for Communications ConsultantPrimary Academic Partner:Michelle Broaddus, PhD, Psychiatry and Behavioral MedicineAward Amount:$200,000
Award Date
July2022
Project Duration:24 months

Project Summary:


Advancing Behavioral Health Initiative Phase III

This supplemental grant for the Advancing Behavioral Health Initiative Phase III: Academic Partner Team project will support the engagement of an outside consultant to help share important information and enact a positive change across the state. These skills needed from an external partner include identifying appropriate nonacademic audiences and stakeholders, developing dissemination products tailored to those audiences, and educating stakeholders and decision-makers regarding structural challenges to addressing barriers to each community's health.

Success in this effort requires collaboration with professionals who have the relationships, communications skills, and coalition management experience needed to build a movement and make an impact. The consultant is ready to draft and implement an overarching strategic communications plan that properly disseminates key findings and maximizes distribution and impact.

The dissemination plan will support and facilitate dissemination efforts that contribute to the sustainability of local strategies and build capacity among coalition members to advocate and educate for further structural change.

This project is part of AHW's Advancing Behavioral Health Initiative, an eight-year, $20 million initiative bringing together 10 community coalitions from across Wisconsin to address pressing mental health needs within their communities. The initiative is designed in three phases, providing a funded planning year, a five-year implementation period, and a two-year sustainable transformation phase. Learn more here.

Project Updates:


  • Led development of the implementation catalog detailing what has been learning about improving mental and behavioral in Wisconsin communities throughout the Advancing Behavioral Health Initiative

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