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Communications Digital Channel Consultant

The Communications Digital Channel Consultant is responsible for the AHW website and email distribution channels, ensuring accuracy, brand appropriateness and optimum user experience of all information delivered. The digital channel consultant works with the MCW Office of Communications and Brand Strategy (OOC) team members and AHW colleagues to develop and deploy communications strategies designed to maximize understanding of AHW’s work and its benefits to the communities and stakeholders it serves. The digital channel consultant liaises with department team members and the larger AHW team in fulfillment of shared organizational goals, working in partnership with the MCW Office of Communications to maintain brand consistency across all institutional communications.

 Responsibilities: 

• Manage AHW website look and feel, content and functionality, maximizing user engagement and conversion through search engine optimization, design and CTA best practices.
• Partner with the MCW Senior Manager Web Experience on strategies to optimize the AHW website and related digital channels.
• Manage website content calendar to ensure key messages receive timely attention and action from online audiences in accordance with AHW operational plan.
• Conduct content audits to eliminate outdated, redundant and/or duplicative information.
• Troubleshoot website performance issues as they arise.
• In collaboration with the MCW Manager of Social Media and Content Strategy and other internal stakeholders, plan, construct and distribute regular and campaign-focused email marketing communications to targeted audiences.
• Assist in the segmentation of AHW contacts and other populations for targeted communications initiatives.
• Measure, assess and report on performance of AHW digital communications against organizational and department goals.
• Coordinate joint digital communications projects with MCW web team.
• Support the management of the external vendor/developer relationship, drawing upon paid outside resources for major web development projects and knowledge transfer as necessary.
• Attend and contribute to communications department team meetings and inter-department project planning meetings.
• Research, recommend and implement evolving digital communications best practices in support of AHW continuous improvement objectives.
• Collaborate across AHW functional units and the organization to uphold stewardship objectives and principles

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