Healthy Kids Collaborative of Dane County Communications Plan

Developing actionable communications tools for the Healthy Kids Collaborative

Full Project Name:Healthy Kids Collaborative of Dane County: Action planning to tell our collective storyPrimary Community Organization:Healthy Kids Collaborative of Dane CountyAward Amount:$9,950.00
Award Date
November2016
Project Duration:12 months

Project Description Narrative:


As partnerships and coalitions grow, it can be a challenge to ensure that messaging across partners remains consistent in support of the collaborative effort and is relevant to all partners and their individual organizational missions that brought them to join the collective effort in the first place. As it has grown, the Healthy Kids Collaborative of Dane County has recognized the need for better tools to describe the work they do and its impact on the community in order to engage strong partners and move existing partners to greater action and systems change. This project aimed to develop an actionable communications plan as a tool to tell the story of the Healthy Kids Collaborative, engage and recruit active members, and catalyze movement on policy, systems and environmental change.

Project partners:

Leadership Council Partners:

Madison Metropolitan Planning Organization, Madison Metropolitan School District, Mt. Horeb Area School District, Oregon School District, Public Health Madison & Dane County, UW Health Pediatric Fitness Clinic, Wisconsin Area Health Education Center, Wisconsin Council on Children and Families

Active Communities Action Team Partners:

City of Fitchburg, Madison Metropolitan Planning Organization, Wisconsin Bike Federation

Outcomes & Lessons Learned:


• Developed key communications materials, including "stairwell" speeches, a communications plan, and storytelling templates, to ensure aligned messaging across the Collaborative and its stakeholders

• Leveraged funding to operationalize the communications plan developed through this project

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