Healthy Kids Collaborative of Dane County Communications Plan

Project Description Narrative:

As partnerships and coalitions grow, it can be a challenge to ensure that messaging across partners remains consistent in support of the collaborative effort and is relevant to all partners and their individual organizational missions that brought them to join the collective effort in the first place. As it has grown, the Healthy Kids Collaborative of Dane County has recognized the need for better tools to describe the work they do and its impact on the community in order to engage strong partners and move existing partners to greater action and systems change. This project aimed to develop an actionable communications plan as a tool to tell the story of the Healthy Kids Collaborative, engage and recruit active members, and catalyze movement on policy, systems and environmental change.

Project partners: Leadership Council Partners: Madison Metropolitan Planning Organization, Madison Metropolitan School District, Mt. Horeb Area School District, Oregon School District, Public Health Madison & Dane County, UW Health Pediatric Fitness Clinic, Wisconsin Area Health Education Center, Wisconsin Council on Children and Families

Active Communities Action Team Partners: City of Fitchburg, Madison Metropolitan Planning Organization, Wisconsin Bike Federation