Building COVID-19 Vaccine Confidence Through an Equity Lens

Project Description Narrative:

In Wisconsin, the rates of vaccination in high-vulnerability communities continues to lag vaccination rates in well-resourced communities. In Milwaukee County, the number of residents receiving at least one dose of vaccine included: 27.7% of White residents, 12.1% of Black residents, and 14.7% of Hispanic residents as of March 2021. Vaccination has been shown to be the fastest, most effective means to achieve herd immunity against COVID-19.

Through this award, project partners project aim to increase the number of individuals choosing to take the COVID-19 vaccine in Milwaukee County in order to achieve herd immunity through targeted messaging and collaboration with trusted community members to serve as community mobilizers. With a focus on 10 highly impacted and high-risk ZIP codes, the project will build trust and partnership with the most vulnerable community members to achieve the goal of an 80% vaccination rate.

Project collaborators: Milwaukee County, Milwaukee Health Care Partnership, Jump at the Sun Consultants, Inpower, 2-Story, Medical College of Wisconsin Institute for Health and Society, Medical College of Wisconsin Department of Communications